Chris Boys

Be Internet Citizens is an ace new initiative from Google and YouTube, designed to teach teenagers how to be creative, express themselves and belong online. Covering everything from media literacy to critical thinking and digital citizenship, it encourages young people to have a positive voice on the web.

Fronted by a squad of influential YouTube creators, Be Internet Citizens hosts educational assemblies at schools across the UK.

I was creative lead on the initiative at Toaster London, across all creative development, copywriting and accompanying campaign assets.

Kids can easily express their feelings and answer questions throughout the sessions by holding up familiar emoji reactions.