Chris Boys

A nationwide campaign for the launch of the all-new (at the time) Samsung tablet boasting a Super AMOLED display.

When it launched, Super AMOLED was the most true-to-life display available on a tablet. We developed a arresting, headline-driven campaign, along with a bold aesthetic that showed the Samsung Tab S off in all its multicoloured glory.

Focusing on the screen quality.

Focusing on the impressive thinness.

Focusing on the lightness while also taking a bite of Apple. Because, you know, it's easy to get carried away.

Countdown to launch.