Google Play, formerly Android Market, is Google’s digital distribution hub. Loaded with the latest films, top-selling apps, games, music, books - the lot - it gives customers instant excess to all best titles to enjoy on their device anytime, anywhere.
I was creative lead on all things Google Play at Toaster. Here’s a selection of projects that I played a key role in.
New Google Play customers receive a welcome email straight after signing up. It features a collection of GIFs showing well-know characters welcoming everyone on board with either a wave or dance move.
Google Play customers receive a recommedation email within their first week of signing up. This one features a collection of GIFs showing well-know characters looking overly exciting about all the epic content on offer.
Google Play customers receive a security email within their second week of signing up. This one features a single GIF showing how the built-in malware keeps all content safe and secure.