Chris Boys

Diageo has a portfolio of spirits far larger than most trendy east London booze cabinets. The problem is, most people don’t have a clue what to do with them and the dust soon starts to settle.

This nationwide summer campaign was hatched to inspire a country of beer and wine drinkers to drink less boring and mix up some magic - at home, at the BBQ, or wherever they go - with easy to make cocktails.

#Letscocktail became the social thread with recipes from thebar.com helped to drive a mix-your-own movement.

The Cocktail Crashers vs The BBQ.

The Cocktail Crashers vs The Picnic.

The Cocktail Crashers vs The Weeknight.